Mathematics, 27.11.2019 03:31 croxy0514

Do social recommendations increase ad effectiveness? a study of online video viewers compared viewers who arrived at an advertising video for a particular brand by following a social media recommendation link to viewers who arrived at the same video by web browsing. data were collected on whether the viewer could correctly recall the brand being advertised after seeing the video. the results are given below.

correctly recalled the brand

arrival method

yes

no

recommendation

409

153

browsing

204

84

b. conduct the hypothesis test, using the 0.025 level of significance.

what is the value of the test statistic?

χ2stat=

what is the p-value?

p-value=

is this value significant at

α=0.025?

Answers: 3

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