After world war ii in 1945, the united states experienced a "baby boom" as birthrates rose and remained high through the early 1960s. in 2011, the first members of the baby boom generation became older than 65. what effect will this have on the market for medicinemedicine? as the first baby boomers become older than 65, the

As the first baby boomers become older than 65, the market for medicine has increased due to the higher enrollment in Medicare. When a person becomes eligible for Social Security benefits, he/she also becomes eligible for Medicare health insurance. Someone who did not have health insurance before becoming eligible for Medicare is more likely to leave chronic health conditions untreated. The longer an illness or disease continues without proper treatment, the more likely it will require additional treatments including medication to control or treat.