What term refers to the act of not following social norms?

The correct answer is:

Deviance.

Deviance is any behavior that disrupts social norms and is sufficiently severe to provoke condemnation from the major part of society. Deviance can be criminal or non‐criminal. Criminology is the sociological discipline that works with crime, meaning the conduct that breaks laws. Psychology describes Social Deviance as not obeying social norms at the right time. And in sociology, Deviance refers to the violation of social laws and conventions.

affirmative action refers to the policies that take gender, race, or ethnicity into account in order to promote equal opportunity.

employers subject to title vii are prohibited from taking race or sex into account in any employment decisions. aa is a penalty for having any job group substantially statistically "underutilized" in any race or either sex. the employer must take steps to eliminate the underutilization, then stop, ending its aa efforts