Why is building a culture important? answer : It defines the values , norms and guidelines that you live by.

It puts your company's soul on display and tells the world who you are as a brand. ... When you define culture, you're also defining your company's values and goals. These will contribute to your company's mission and show your employees and the public what is most important to the brand.

Explanation:

the tallest building in the western hemisphere and the sixth tallest building in the world