In the prince, machiavelli advises rulers to
(1) seek the approval of the people
(2) establish and maintain power
(3) promote openness in government
(4) learn and follow the commandments of the
church

The main idea of The Prince, by Machiavelli is to establish and maintain power over your subjects. This includes the general populace as well as others in the ruling and military classes. Machiavelli was known for his strict ideals and refusal to compromise with anyone who disagreed with him. He was also known for his ability to persuade and use political tactics to gain his goals.