Explain how globalization has affected the united states from the 1970s on

Louis's  Globalization is not just about changing relations between the ‘inside’ of the nation-state and the ‘outside’ of the international system. It cuts across received categories, creating myriad multilayered intersections, overlapping playing fields, and actors skilled at working across these boundaries. People are at once rooted and rootless, local producers and global consumers, threatened in their identities yet continually remaking those identities.

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Answer is mass marketing.