Westerners who ruled territories directly denied the influence of natives because natives were likely to rebel under direct rule, so westerners needed to exert strict control. westerners saw territories as an extension of a home country, so they demanded that natives conform. natives under direct rule had weak leadership, so they did not want or expect to have influence. westerners saw natives as racially superior, so they felt the need to demand that natives conform to western ways to protect their culture.