Some colonists who were not persuaded by the political struggle joined the British for personal gain or military glory. Some joined out of sheer loyalty to the Crown they still believed themselves loyal British citizens. There were also many American farmers willing to sell their goods to the British for profit. And the loyalists were loyal to Britain because Loyalists wanted to pursue peaceful forms of protest because they believed that violence would give rise to mob rule or tyranny Loyalists came from all walks of life. The majority were small farmers, artisans and shopkeepers. Not surprisingly, most British officials remained loyal to the Crown.