How citizens can impact change at the grassroots level?

when it comes to campaigning for a change, it can be difficult to create the momentum needed to make a difference. Unless we are fortunate enough to be in a position of power or influence, we can struggle to make ourselves heard or to see any real progress towards our goal.

Grassroots activism is about mobilizing a group of people, who are passionate about a cause and harnessing the power of their conviction to push for a different outcome. This kind of movement relies on individuals who are willing to drive the change that they are concerned about from the ground-up. Often, the cause is something very personal and takes place in the activist’s own community.

This type of advocacy has many challenges. Organisations can struggle to collate support from diverse donor sources. The activists in question may be geographically distributed, or have skill gaps that are difficult to fill. Despite these challenges, campaigns are surprisingly effective. In political history, we have seen grassroots successes within the American civil rights movement, and the 1980s German peace movement, among countless others.

But it’s not just politics where we can make a difference: it’s our workplaces too. The modern era has seen this become an increasingly popular method for organizations to create employee-driven change both internally and in the public policy sphere.

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