How did martin luther king jr. Push the idea of ""massive resistance""?

Massive Resistance is a term  which originated from Virginia senator Harry Byrd's call for "massive resistance" to the Supreme Court's 1954 public school desegregation ruling in Brown v. Board of Education of Topeka.

It has come to mean the broader opposition to the civil rights movement.

With authorities in the South actively resisting court orders to desegregate, some leaders of the Civil Rights Movement turned to direct action and nonviolent civil disobedience.

Civil rights activists launched the Montgomery Bus Boycott in 1955, after Rosa Parks refused to vacate her seat on the bus for a white person. Martin Luther King, Jr. emerged as a leader of the boycott, which was the first mass direct action of the contemporary Civil Rights Movement and provided a template for the efforts of activists across the country.

Mass direct action was highly effective, particularly due to widespread news media coverage of nonviolent protestors being harassed and physically beaten by law enforcement officers.

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the governor can not veto a referendum that the voters approve