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Identify the various risks and benefits...
History, 13.03.2020 17:15 kwoods8054
Drag each option to the correct location on the image.
Identify the various risks and benefits associated with licensing as a mode of entry into global markets.
no need to set up for manufacturing
making a fast entry into a new market
payout of royalties
very little investment cost
exposing intellectual property
less control over quality and delivery
Risk
Benefit
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