Why did the return to normalcy agenda of u. s.presidential candudate warren g. harding appeal to many voters in the 1920 election

Harding emerged as a compromise candidate between the conservative and progressive wings of the party, and he clinched his nomination on the tenth ballot of the 1920 Republican National Convention. ... Harding virtually ignored Cox in the race and essentially campaigned against Wilson by calling for a "return to normalcy" .