How has the public's role in mass media changed in recent years?

Hello.

Mass media has always been driven by public's viewing desire. However, in recent years the public has become creators in addition to influencer. The rise of social media sites and blogs has given the public the power to learn about and share news, pictures and video without the use of media organizations. This has lead much of the media to start incorporating independent content creators as well as citizen journalists into their programming.

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Independent executive agencies are more specialised.