Please HEL Which option identifies the marketing strategy that should be used in the following scenario?
A well-known restaurant brand has created a new line of microwaveable snacks. The company wants to maximize product awareness and
sales.
A. a push marketingstrategy that offers coupons that deeply discounts the snacks when buying large quantities and a points program that
gives prizes to those who send in labels from several snack boxes
a pull marketing strategy that creates a cartoon character who moves from home to home telling teenagers how delicious the snacks are
and print advertisements in home magazines marketed to parents
a push marketing strategy that offers percentages off the first purchase of the product and a pull marketing strategy that uses print
advertisements in nationwide home magazines and local newspapers
a push marketing strategy where free samples are given in select grocery stores and a pull marketing strategy where commercials depict
parents suggesting how easy and delicious the snacks are