Why is comparing yourself to others such a pitfall to low self-esteem? Because people are often being just as critical of themselves
Because people are different and each has unique qualities to appreciate
Because people see themselves as better than they really are
Because people see themselves as less than they really are

the correct answer is 4 (giveaways to the public)

something that is given away or gave out for free. an occasion at which things are given away to free. something that is evident or obvious; something that uncovers a mystery.

it could be be in a form of a lucky draw as well. these the company events gather more audience for their pr and it also increases their ratings as well. this is a way to attract more customers towards themselves.