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Health, 26.02.2020 05:01 littleprinces

An ad campaign to convince people to stop smoking features three teenagers bungee jumping off a bridge. When they reach the ground, each grabs a soda can, opens it, and takes a sip. As the third person takes a drink, the can explodes and kills him. The final screen reads, "No other product than tobacco kills every third consumer." This ad is using a(n) appeal.

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An ad campaign to convince people to stop smoking features three teenagers bungee jumping off a brid...
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