Refer to E-cigarettes. E-cigarette manufacturers claim they are not trying to sell this product to children. Rather, they are offering an alternative to combustible tobacco for committed smokers. These smokers comprise the manufacturers’:

The options to the question includes:

a) target market

b)buying center

c.) consumer cluster

d.)demographic sample

e.)mass mark

the correct option is A (target market)

Explanation: To be able to make profits in production and sales of a product, the manufacturer needs to understand the need to identify it's target market.

Target market can be defined as potential customers which are identify by a company as people that are in most need of their products. E- cigarette is a cigarette manufacturing company that offers an alternative to combustible tobacco for committed smokers who are their target market.

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