Instead of providing arguments in favor of a political candidate, ads may build political support by associating pictures of the candidate with emotion-evoking music and images. this strategy best illustrates ) central route persuasion. b) cognitive dissonance. c) peripheral route persuasion. d) role playing.

C Peripheral route persuasion.

Explanation:

In social thinking persuasion is key in affecting attitude. There are two cognitive pathways to affect attitudes.

Peripheral Route Persuasion i s of of these cognitive pathways.

Peripheral Route Persuasion : Changing attitudes by going around the rational mind and appealing to fears, desires, associations.

E.g. "People who buy my product are happy, attractive!"