2. in what way is marketing more challenging for an independent restaurant than it is for a franchise?

Marketing is usually more devoted to promoting a franchise than just a random
individual restautant. Their are many reasons for this but the most noted one is because they will make more profit and gain more noriety through a world wide franchise. A individual restaurant is usually maybe family owned and is located in just one town, not world wide like a franchise. For an example of a franchise that will make more money than a independent restaurant , picture McDonald's.