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German, 20.05.2021 15:40 lexijeppesen4533

An emotional connection with your target market should be the holy grail of your brands marketing strategies. Functional relationships are great, but fleeting as products and services evolve and "one-up" one another for your business. It's the emotional connections that keep a target market loyal and coming back to your brand. These are the relationships your brand should strive to develop and nurture. It is these relationships that foster longevity and sustainable competitive advantage.

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