Why is it often difficult to do business across cultures

It is often difficult to do business across cultures because much of business involves understanding one's business partners and their thoughts and expectations.  When we do business with one another, much of what we think and expect remains unspoken.  We know how business is done in our culture. When we speak to our partners, we will know what they mean when they say various things. But in other cultures its different, a lot different.

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