How can a region such as latin america still have large amounts of diversity?

Nowadays, Latin America is on the spot light for International business. Several Latin American countries are becoming better off. Countries such as, Mexico, Chile, Brazil, Colombia and Peru are characterized by an economic boom, financial stability, trade liberalization, demographic shifts, and an expanding middle class society. Although poverty and inequality still prevail in the region, some of these countries are evolving and are no longer fundamentally poor. Better economic conditions, a huge market and an increasing talented labor force are presenting Latin America to the world as a land rich of business opportunities. In the past 4-5 years due to the European crisis and the slowdown of growth in The United States, several Latin American countries have become recipients of increasing Foreign Direct Investment. Not only that, but also, successful corporations in the region, known as Multilatinas, have expanded to other countries in the region and abroad. Time has arrived to understand better how to do business in the region and to identify how different this task could be, depending on the country.

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