How can ordinary people be special?

There are many, many, answers.

One way is by being the best at what they do, for example being the most original/ordinary at a certain thing.

Another way is by still being ordinary if they chose to be, but perhaps spontaneous once in awhile.

Finally, I would contradict this question by implying the fact that everyone is already special in there own way, and that the biggest challenge is making yourself believe that.  

If you're living consciously,  you're pretty special, so basically the simple fact that you are human.

Hope this helps!

Ordinary people can be special because they could change the world and make it a better place id they want to.