Almost all research on the effects of product placements on children (focus) on brand attitudes or behavioral intentions. Drawing on the important difference between attitudes or behavioral intentions on the one hand and actual behavior on the other, this paper (test) the effects of brand placements on children’s food consumption. Children from 6 to 14 years old (expose) to an excerpt of the popular movie Alvin and the Chipmunks, including placements for the product Cheese Balls. Three versions (create): one without placements, one with moderate placement frequency, and one with high placement frequency. Results (show) that exposure to high-frequency product placements exerted a significant effect on snack consumption, but no effect on brand or product attitudes. These effects were independent of children’s ages. The findings (to be) of great importance to consumer behavior scholars, nutrition experts, and policy regulators.