Match each description to a persuasive technique. capitalizes upon the
reader's greatest dreams,
fears, desires, and so on
promotion of a service or
product by celebrities to
influence the reader
depicts the use of a
product or service as
favorable because many
others are using it
endorsement of products
or particular opinions by
noted professionals in
their particular fields
celebrity endorsement
arrowRight
expert opinion
arrowRight
emotional appeal
arrowRight
bandwagon
arrowRight

Ineed . read the passage, and choose the three (3) inferences that are most firmly based on the given information. your sister has a new boyfriend. the first time you meet him, he corners you and talks to you for an hour about football, a subject in which you have no interest at all. you come away with the impression that he is an inconsiderate bore. the next two times you see him, however, he says not a word about football. he participates in the general conversation and makes some witty and intelligent remarks. what is your impression of him now? do you find him likable and interesting on the basis of the last two encounters? do you average out the early minus and the later plus and come out with a neutral zero? neither is likely. what is likely is that you still think of him as an inconsiderate bore. psychological research suggests that first impressions, as our mothers and fathers told us, are quite lasting. 1. the words “neutral zero” refer to an impression that is positive. 2. the words “neutral zero” refer to an impression that is neither positivenor negative. 3. the selection suggests that it’s a good idea to make good firstimpressions. 4. the selection suggests that it can be difficult to remain objective aboutothers. 5. first impressions tend to be fair and balance