Consider the following persuasive text. In a few sentences, briefly describe the text's main argument and identify how rhetorical appeals are used.
In a television ad for a local pet rescue shelter, various images are shown of abandoned pets that are
wounded, malnourished (poorly fed), or visibly frightened. A representative of the shelter cites statistics
indicating that over the past 6 months almost 300 pets were reported abandoned, malnourished, or
mistreated and that the shelter has surpassed its capacity in housing and treating 85% of these pets. A
celebrity appears in the ad, telling viewers how she has worked with this local pet rescue shelter for years
and therefore trusts that all contributions to the shelter go directly to help nurse lost or abandoned pets
and help the pets find good homes.