Advertisements have a primary purpose to inform, persuade, and entertain audiences. Many television commercials tell a story that is entertaining, amusing, or emotionally touching. Some commercials use logical appeals to provide information about a product or to compare their product to others in the market. Watch three commercials, either on television or the Internet. As you watch the commercials, notice the media strategies used to inform, persuade, and entertain. Write a one-page response analyzing the use and intended purpose of each of the strategies you identified.

Read this excerpt from "edward jenner and the history of smallpox and vaccination.” smallpox was introduced to europe sometime between the fifth and seventh centuries and was frequently epidemic during the middle ages. the disease greatly affected the development of western civilization. the first stages of the decline of the roman empire (ad 108) coincided with a large-scale epidemic: the plague of antonine, which accounted for the deaths of almost 7 million people. the arab expansion, the crusades, and the discovery of the west indies all contributed to the spread of the disease. unknown in the new world, smallpox was introduced by the spanish and portuguese conquistadors. the disease decimated the local population and was instrumental in the fall of the empires of the aztecs and the incas. similarly, on the eastern coast of north america, the disease was introduced by the early settlers and led to a decline in the native population. before it reached the new world, smallpox played a role in