Saul spends ample time and consideration evaluating his hotel’s ADR on a regular basis. Why does he care so much about this? A.
He loves doing math.

B.
He has to report this number to the FDA every single day to adhere to legal operating standards.

C.
It has a direct impact on a hotel’s revenue and is a strong indicator of performance.

D.
It keeps him from having to do other less desirable tasks.