Write a short counterclaim for the claim Michelle Obama is making in these remarks to the Grocery Manufacturers Association. But your role in helping address childhood obesity isn't just limited to what you put in your products and how you label those products for parents. It's also about how you market those products to our kids. Our kids didn't learn about the latest sweets and snack foods on their own. They hear about these products from advertisements on TV, the Internet, video games, schools, many other places. And any parent knows this marketing is really effective.