Review the ad, then use the drop-down menus to answer the questions.
What does this ad appeal to?
How is this appeal created?
Smokey's friends
don't play with matches.
Smokeys friends
dont play with matches
OKEY
mokeys friends
play with matches
My friends
dont play with matches

d seems accurate. maybe they wanted to see if anyone would actually like it. people seem to just like any simple thing on social media so it makes sense for an experiment to be conducted just to see if it would actually

sorry if its wrong i tried. i'm also sorry i'm awkward and bad at explaining

glamis thou art, and cawdor; and shalt be what thou art promis'd; yet do i fear thy nature; it is too full o' the milk of human kindness to catch the nearest way: thou wouldst be great; art not without ambition; but without the illness should attend it. what thou wouldst highly, that wouldst thou holily; wouldst not play false, and yet wouldst wrongly win: thou'dst have, great glamis, that which cries, "thus thou must do, if thou have it: and that which rather thou dost fear to do than wishest should be undone." hie thee hither, that i may pour my spirits in thine ear; and chastise with the valor of my tongue all that impedes thee from the golden round, which fate and metaphysical aid doth seem to have thee crown'd withal.  

he lacks ambition.  

he is hesitant.  

he lacks courage.  

he has moral scruples.

heritage? culture? religion? gene? trait?