The word in all caps down below needs a synonym but it needs to go with the sentence also.

additionally, it became an effective fund-raising platform, when the red cross launched a mobile giving campaign that surpassed all expectations.

Compare and contrast the merits and drawbacks of at least two of the scholarly approaches to literature described in this unit. be sure to mention at least one advantage that each approach has over the other. use one of the readings from this unit in your comparison. your answer should be at least 250 words.