What rhetorical strategies does president kennedy uses to achieve his purpose?

Former president John F. Kennedy is arguably one of the most well known political figures in our nation’s history. Despite some controversial decisions made during his presidency, Kennedy has continued to remain one of the most highly regarded presidents in the public’s opinion. One reason for his immense popularity among the American people both during his term and in current times is his effectiveness as a public speaker. While each of his speeches are obviously centered on various topics, every one contains the same effective rhetorical strategies, which some have dubbed the “Kennedy style of speech-writing” (Nordquist, Ted Sorensen on the Kennedy Style of Speech-Writing). By analyzing different speeches across the span of his presidency, one can effectively observe this trend. Through his simple, optimistic, and charismatic rhetorical style, former president John F. Kennedy was able to connect with the American people on a personal level that no other president has ever been able to replicate.