In excerpt from into the unknown, why are lines 14 through 18 important to the article?

What is the main idea of this paragraph

Which statement best describes the type of appeal used in this public service advertisement? an emotional appeal is made by presenting a wide range of jobs for women. an emotional appeal is made by emphasizing the need for a peaceful approach. an ethical appeal is made by providing pictures of a variety of role models. a logical appeal is made by including words that explain the meaning of the poster.

What is the most likely the cumulative impact of the use of the word depict or depictions