English, 03.01.2020 13:31 Marleneg

Which of the following describes bandwagon appeal used in tv ads?

a. reliance on peer pressure to encourage buyers to purchase an item

b. promoting specific appeals that have more to do with lifestyles than with the product’s qualities

c. use of objective language to appeal to a viewer’s logic

d. use of recommendations from real-life people to make a tv ad seem more believable

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Which of the following describes bandwagon appeal used in tv ads?

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