I did answer these questions but I'm confused at 2, 4, and 5. Can you maybe help me with it? Thank you.

4.in those days the church was not merely a thermometer that recorded the ideas and principles of popular opinion; it was a thermostat that transformed the mores of society. •type of figurative language: •meaning of figurative language: •effect on tone and mood: •effect on audience: choose out of these: hyperbole, irony, historical question, paradox, allusion,metaphor,personification,symbolism and simile

What is the most likely reason schlosser uses a direct quotation in this excerpt from fast food nation?

This is a dominant and controlling argument