Labor Requirements (we can do this at the start of class): 1. Visit this site https://www. studiobinder. com/blog/inspiring-ads/

2. Read the first page of this website. Stop at "Persuasive Ad Techniques..."

3. Watch the video "The Art of Persuasive Ads: Ethos, Pathos, Logos, How to Use Persuasive Ad Techniques"

4. Reply below the directions, and name two things you saw in the advertisements that were ethos, pathos, or logos.

A) Ethos: (trust me, I am credible (I have experience; or, am an expert in this area) trust my character; I give examples of other people's experience).

B) Pathos: (makes you feel an emotion -- maybe sad, sympathetic, worried, happy, patriotic, angry, etc.)

C) Logos: (facts, studies, statistics, logic/reasoning)