Take around five commercials and write a paragraph of 50-100 words on each, identifying all of the techniques used to persuade the audience that the product is worth buying. Think carefully about the images and words that are used. What emotional response is provoked by the commercial? Are celebrities or so-called “experts” brought in to provide proof? Is this proof valid?

When you don’t understand a concept during the lecture, it’s to flag it in your notes and leave a blank space so you can fill in more

Match each poem with the subculture or counterculture from which it came. hip–hop counterculture feminist counterculture beat generation a. "pay attention, here's the thick of the plot/i pulled up to the corner at the end of my block/and that's when i saw this beautiful girly–girl walkin'/i picked up my car phone to perpetrate like i was talkin'" (jazzy jeff and the fresh prince) b. "for no church told me/no guru holds me/no advice/just stone/of new york" (jack kerouac) c. "you fit into me/ like a hook into an eye/a fish hook/an open eye" (margaret atwood)

Consider the title and souce of the following articles. which one is most likely to exhibit a bias? (a) how to roast beef," by the food editor of a magazine (b) americans experiencing greater fatigue than previous generations, " by a harvard researcher (c) "americans' worsening eyesight not related to computer screen usage," by the public relations director of a major computer manufacturer (d) "sharing the burden: a history of cooperation," by a college professor