English, 01.03.2021 02:10 skyhighozzie

Your task is to watch some commercials and to guess how they achieve their persuasive effect. Commercials are not the same as an act of rhetorical public speech, but they do have a lot to teach us about psychological manipulation. Psychological manipulation is a type of social influence that aims to change the perception or behavior of others through underhanded means. Understanding how this works can then help us to identify it when it is used in public speeches. Take around five commercials and write a paragraph of 50-100 words on each, identifying all of the techniques used to persuade the audience that the product is worth buying. Think carefully about the images and words that are used. What emotional response is provoked by the commercial? Are celebrities or so-called “experts” brought in to provide proof? Is this proof valid?

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Your task is to watch some commercials and to guess how they achieve their persuasive effect. Commer...

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