COMMON LIT (teens using social media for good deeds) Explain the relationship between social media and positive social change
in the text. Use details from the text to support your answer.

The influence of the media on society has for a long time preoccupied researchers in the field of communication. Various normative, social scientific, and critical communication theories have addressed how media influence social change. Early media effects theories assumed a direct and unmitigated influence of media on individuals and society. Later research questioned the assumption of all-powerful media effects, launching what became known as the limited-effects tradition. From those early days of communication research, there has been a constant ebb and flow of theories and empirical research attempting to understand the real effect of media on social change.

Numerous theories have also attempted to understand the effect of the media on social change from a variety of perspectives and for different objectives. These include theories of media and democratization, theories of development communication and social learning, and theories in health communication, social marketing, and participatory communication. Also, a variety of areas of inquiry in mass communication dealt with social change. These include research on alternative and pirate media, public service and educational broadcasting, public opinion and political communication, and research on propaganda.

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