You all [supporters of Drink Up] reached out to some of the brightest minds in advertising and research, and some of the biggest media and Internet companies as well as celebrities and elected officials from across the country who helped out on this campaign. And together, they launched a nationwide marketing campaign for water, a campaign featuring public service announcements, branded re-useable water bottles, social media and so much more. And as a result of this effort, today, I am thrilled to announce that less than one year after Drink Up was launched, bottled water sales went up three percent among folks who saw these ads. — Michelle Obama, "Remarks by the First Lady at a 'Drink Up' Event" (speech) 1