If an advertisement uses the words "bully" and "loser" or "glamorous" and "champion," which advertising appeal is being used?
a.
bandwagon
b.
loaded words
c.
testimonial
d.
celebrity endorsement

The answer is C because it's attempting to influence the audience by appealing words with emotion or stereotypes. So, for example. A commercial that states that if you drink this, you'll become a champion or you'll become powerful and so on.

I think the correct answer from the choices listed above is option B. If an advertisement uses the words "bully" and "loser" or "glamorous" and "champion", the advertising appeal that is being used is loaded words. It is a propaganda method which makes use of words that are very descriptive and filled with emotion. These words are used to capture the consumers.