Kroc understood that how he sold food was just as important as how the food tasted. He liked to tell people that he was really in show business, not the restaurant business. Promoting McDonald’s to children was a clever, pragmatic decision. “A child who loves our tv commercials,” Kroc explained, “and brings her grandparents to a McDonald’s gives us two more customers.” What is the most likely reason Schlosser uses a direct quotation in this excerpt from Fast Food Nation?