According to author stephan covey affective communication is driven by:

Sharing your insights with others to make sure they know the right way to do things" "Getting your point across" "Knowing best how to direct a conversation" "Seeking first to understand, then to be understood

Effective communication is driven by seeking to understand others first, and then respectfully seek to have them understand you.

Explanation:

Covey refers to it as "Empathetic Listening." We should listen with the intent to understand. Let the other person know that you are interested in what they have to say, and want to understand their ideas-- without judging, evaluating, advising.

Once you have listened, you should reflect their feelings and words. Then you may be able to agree on some points, ask clarifying questions, and then express your own ideas seeking to be understood.