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one thing blogging and good copywriting share is a conversational style, and that means it’s fine to fracture the occasional rule of proper grammar in order to communicate effectively. both bloggers and copywriters routinely end sentences with prepositions, dangle a modifier in a purely technical sense, or make liberal use of the ellipsis when an em dash is the correct choice-all in order to write in the way people actually speak. but there are other mistakes that can detract from your credibility. while we all hope what we have to say is more important than some silly grammatical error, the truth is some people will not subscribe or link to your blog if you make dumb mistakes when you write, and buying from you will be out of the question.

karen blumenthal is the author of steve jobs: the man who thought different, and because of her work, she was a finalist in the 2013 yalsa award for excellence in nonfiction award.

it is significant that blumenthal interviewed several people who knew steve jobs personally because this allowed her to gain access to the industry. she has also stated that due to her work in the 1980s, she was able to get acquainted with the process of making computers and other technology, and was able to witness the progress different companies made and to appreciate apple's contribution to it. finally, this close connection with the industry means that her information is more credible than that of a complete outsider.