10 marks points expected
QUESTION 3
The advertising industry continues to express concern over the highly cluttered viewing environment on TV
The amount of clutter increased as much as 30 percent during the 1990s and has continued to increase over the
past two decades (Thielman. S., 2013). Clutter levels have been increasing. Thus, a viewer watching three hours
of prime-time programs on the major networks would be exposed to more than 100 commercials in addition to
programming promotions, and public social announcements (PSAs). The problem is even greater during popular
shows, to which the networks add more commercials because they can charge more. Discuss reasons (4 reasons)
for this phenomenon clutter. What are some of the ways (4 ways) advertisers can use to break through or address
the problem of clutter?
20 marks