1. PART A: Which statement best expresses the central idea of the article?

O A Nike advertisements leave viewers wondering if

the hero will win.

OB Nike advertisements criticize people for not

being motivated enough.

OC Nike branding makes people want to defeat

others who have wronged them.

OD Nike branding uses the universal story of the

hero's journey to inspire consumers.

SAVE & NEXT

D Nike branding uses the universal story of the hero´s journey to inspire consumers.

Explanation:

Nike advertising uses the emotional branding technique of universal archetypes, such as the hero and his quest. As sport is historically linked with heroism (the Greek gave the olympic example) Nike cleverly uses this connection.  But Nike doesn´t want people left wondering (A) neither to criticize them (B) or make them revengeful (C).