Social science is often hampered by the fact that people are hesitant to discuss their beliefs for fear of ridicule. This is the case in research on folk medical practices, particularly when the subjects know that society in general and health care professionals in particular devalue such folk practices. Practitioners of folk medicine are often less than eager to share their knowledge, in part because they wish to avoid exploitation of their knowledge and in part for fear of criticism.

martians or other types of aliens represent a unique fear as opposed to zombies. vampires and other types of monsters.   in most sci-fi stories, aliens come from other worlds and have different or more advanced technology.   abductions and experimentation on human bodies that involve these technologies, or the use of these technologies against human beings and the use of unknown "powers", are a type of fear that's different from that of other types of monsters.  

explanation:

if you’re a fan of chocolate, every occasion is right for this treat. feeling down? eat some chocolate. celebrating? eat some more. want to show your valentine how special you think your sweetheart is? offer up chocolate!   people have been enjoying chocolate as a food, drink and medicine for thousands of years. the ancient maya and aztecs called chocolate kakaw and used it as medicine. they also made chocolate offerings to their gods. chocolate comes from the cacao (kuh-kow) tree, and its scientific name reflects its history. theobroma cacao translates to “cacao, food of the gods.” these days, chocolate is not just for deities. the treat has become popular around the world.