The primary purpose of advertising is

The primary purpose of advertising is to get people's attention to that certain product that's being advertised.

Atahualpaemperor of the inca empire who rose to the throne after winning a civil war between him and his brother.  -he refused to become a spanish vassal or christian.-francisco pizarro kidnapped him and demanded a huge ransom.  -pizarro's secretary described him as "a man of thirty years, good-looking and poised, somewhat stout, with a wide, handsome, and ferocious face, and the eyes flaming with blood."-after the ransom was paid, atahualpa was killed by pizarro