Every year on independence day, nathan's holds a hot dog eating contest. currently, the champion of the nathan's hot dog eating contest is joey chestnut at 70 hot dogs. the winners of the contest get a bejeweled mustard yellow belt. in 2004 orbitz donated a travel package for the winner. the event always gets extensive media coverage. refer to scenario 16.3. the new york times has covered the nathan's hot dog eating contest in the past. this year they requested a photo of the winner during the contest eating hot dogs. they posted a large shot of the photo on the news website. underneath they included a brief description of the contest and the winner. this is an example of a . product placementb. content marketing toolc. press released. native advertisemente. captioned photograph