What is the golden rule of description?

What are some funy/catchy titles for my essay. the topic is tap water and its negative impacts

You receive an email from an impressive-sounding stranger, professor alexander rothschild renard iii, president of the american institute for scientific political statesmen. he urges you to vote for his presidential candidate choice. this social media red flag is known as pomposity inanity superstition fanaticism

Which description most clearly defines tone in literature